Primary + compact logo family
Must preserve the premium four-sport target composition, metallic broadcast wordmark, glow, depth, and finish of the approved concept.
Concept locked.
No substitutes.
The sports-brand board approved in this project is now the only visual reference for TSO 2.0 branding. Simplified redraws, placeholder logos, generic SVG approximations, and lower-quality “inspired by” versions are not accepted into the product.
LOCKED · EXACT-DIRECTION IMPLEMENTATION ONLY
MASTER REFERENCE
The exact concept you approved
Every TSO 2.0 asset is judged against this board. Nothing lower quality is accepted.
MLB · NFL · NBA · NHL
Each sport mark must match the approved construction, lighting, depth, typography, target geometry, and overall polish.
Live · Models · Research · Props · Parlay Lab
Product icons inherit the approved illuminated sports-broadcast treatment. Flat placeholder iconography is not acceptable.
Cards, badges, matchup art, share graphics
Player cards, confidence shields, slate modules, social graphics, and gamecast artwork must visually match the approved board.
01
Nothing enters Brand Lab until it is visually comparable to the approved board.
Brand Lab is now an approval gate, not a place for rough substitute art.
02
Approved concept beats convenience.
If an asset cannot be reproduced at the required quality yet, it remains absent rather than being replaced with a cheaper-looking version.
03
Production stays untouched.
All brand work remains isolated on the TSO 2.0 branch until the visual system is approved.